Dibond Digital at Robina Shopping Centre



Shoppers flocking to Robina Town Centre in May could be forgiven for taking a moment to admire the colourful new murals adorning the exterior of the Gold Coast’s premier retail and leisure destination.

Part of the centre’s ongoing $300 million expansion, the murals depict a creative underwater theme and are a striking example of what can achieved with 3A Composites’ innovative display panel, DIBOND Digital.

The first aluminium composite material with a lacquer system especially optimised for direct to substrate digital printing, DIBOND Digital is designed to make digital printing a dream.

The combination of enhanced ink adhesion for UV-curing and solvent based inks and the extreme flatness of the panel makes it possible to be printed with very fine structures and lines and allows an increased printing speed.

Clay Wells, Operations Manager, Bentleigh Sign Company Australia said DIBOND Digital was a natural choice for the challenging exterior signage project at Robina Town Centre.

“We find ourselves using DIBOND Digital for the majority of printing jobs. Where once upon a time we would print to a vinyl substrate and apply to Alucobond or another substrate, DIBOND Digital has allowed us to print direct to substrate and be confident of a great result,” said Mr Wells.

Specialising in the design, manufacture, installation and maintenance of signage for businesses across Australia, Bentleigh began planning for the exterior signage at Robina Town Centre in October 2008.

Using a Durst Rho 600 flatbed printer at its Victorian plant, the company printed the graphics for the murals directly to DIBOND Digital, with each panel cut to size at 1.8m x 1.3m, and delivered to the Gold Coast.

“Once artwork was approved, the actual printing part of the job took about 6 weeks from start to finish including framing. We chose DIBOND Digital for its reliability as a printer friendly material and for its workability,” said Mr Wells.

The vibrant finished result was unveiled to shoppers in May, following the opening of Stage 2 of Robina Town Centre’s expansion, which included over 100 new stores, a 900-seat food court and a new undercover car park.

Bruce Rayment, CEO of HVG, said DIBOND Digital had become the first choice for many of the most ambitious digital print projects in Australia, but added that the product had still to reach its peak of popularity.

“DIBOND Digital is infinitely versatile and very cost effective, so customers are increasingly using it for all sorts of applications, including internal and external signage, exhibitions and event marketing, photo mounting, advertising hoardings and other projects where there is a need for high quality imaging that will stand the text of time,” said Mr Rayment.

Available in 2mm and 3mm thickness with a 0.2mm aluminium skin, DIBOND Digital makes a highly durable, vandal resistant material, particularly when printed with UV cured ink and finished with anti-graffiti laminate.

Completely recyclable, the display panel is also the ultimate environmentally friendly material.

Another of HVG Graphics Media customers to embrace the benefits of DIBOND Digital is Sumo Visual Solutions, a company that provides signage and print solutions for a multitude of retail applications.

Brett Butler, General Manager, Sumo Visual Solutions said DIBOND Digital was the company’s material of choice for projects such as murals, shopping centre advertising and directional signage.

“We’ve found DIBOND Digital to be especially reliable and resilient for outdoor signage. With the coating on the surface, our UV inks have an excellent adhesion and the material also cuts well on our router,” said Mr Butler.

HVG are the Australian and New Zealand distributor of both DIBOND Digital and DIBOND, the original aluminium composite material developed for the display and signage markets. All Dibond and Dibond Digital supplied in Australia and New Zealand is manufactured at 3A Composites plant in southern Germany.

A light-weight composite panel suitable for both indoor and outdoor applications, DIBOND’s uses include – but are not limited to – signage, shopfitting, digital printing, exhibition stand construction, POS, POP and photo mounting.

Dedicated to providing the largest range of sizes, finishes and stockholdings, HVG introduced eight new colours to its existing DIBOND palette last year, including Light Blue; Chocolate Brown; Yellow Green; Traffic Orange; Light Beige; Light Bronze Metallic; Sand Gloss Metallic and Graphite Gloss Metallic.

Mr Rayment said the company prided itself on providing not only the highest quality product, but an enhanced level of product knowledge.

“Our sales staff understand the many applications and benefits of individual substrates and can pass this knowledge on to customers so the full potential of cutting-edge products such as DIBOND Digital is realised,” said Mr Rayment.

“Robina Town Centre is a perfect illustration of what can be achieved with DIBOND Digital and it’s exciting to imagine the heights that creative signmakers will take the product in the future.”

Dibond Digital is available from HVG in Sydney, Melbourne, Brisbane, Adelaide and Perth.

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