Re-board® Brings the Glamour to L’Oreal’s ‘Because I’m Worth It’ Celebration
When prestige meets purpose, great things happen.
In a celebration of empowerment, beauty, and iconic branding, L’Oréal Australia & New Zealand hosted a red-carpet screening at Sydney Town Hall in tribute to the legendary slogan, ‘Because I’m Worth It’. Brought to life by NEXT Printing, the immersive event experience wowed over 220 guests – and at the heart of it all was our sustainable hero: Re-board®.
NEXT Printing was entrusted with transforming the heritage-listed venue into an inspiring cinema and brand showcase. The brief called for large-scale signage, an interactive timeline wall, oversized props, media walls and more – all of which needed to be bumped in and out within a single day.
That’s where Re-board® came in. Chosen for its lightweight durability, clean v-notched edges, and most importantly, its sustainable footprint, Re-board® made it possible to deliver a stunning, high-end build – all while keeping waste and emissions low. In fact, by swapping out MDF for Re-board®, the project reduced greenhouse gas emissions by nearly 1 tonne.
“If we had used MDF, greenhouse gas emissions would have increased by 881kg. Instead, Re-board® gave us a negative carbon footprint of -116kg – that’s the equivalent of driving from Sydney to Perth and back,” said the NEXT Printing team.
Want to find out more about our RE-board range?
Fill in the form below
Every detail – from free-standing letters to oversized mascaras – was precision cut and pre-built to minimise installation time. The finished result? A showstopping, sustainable activation that aligned perfectly with L’Oréal’s brand message: empowering women and doing good for the planet.
At HVG Graphics, we’re proud to supply Re-board® to printers and creators like NEXT who continue to push the boundaries of what’s possible.
Thinking about your next project?
Re-board® is strong, lightweight, foldable, and recyclable – making it the ideal alternative to MDF, foamboard or acrylic.
Talk to our team of print and signage experts today to learn more.